Why Clean Label?

Consumers have spoken loud and clear!

The vast majority of North American consumers agree — they want the food they consume to list recognizable ingredients on their labels. "Clean" reigns supreme. The rules have been rewritten, and clean and clear label is the new global standard.

mom and daughter eating a bagelfamily picnicmillennials eating sandwiches

Clean Label: Definition

Ingredients that are easy to understand, with no artificial flavors or colors, no artificial preservatives, and no artificial trans fats.
Whole Wheat BagelsMini Berry Burst StrudelItalian Rustic Loaf

In response to what is important to North American consumers, Fiera Foods and Upper Crust have created a robust list of mandatory ingredient requirements that we define as our Clean Label.

Our Clean Label products contain:

  • No Artificial Flavors or Colors
  • No Artificial Preservatives
  • No Artificial Trans Fats
  • No Artificial Sweeteners
  • No Partially Hydrogenated Oils
  • No Bleached Flour
  • No ADA (Azodicarbonamide)
  • No High Fructose Corn Syrup
  • No DATEM
Chocolate Chip MuffinOatmeal Cookie filled with ChocolateMini Croissants

Communication Plan

Our Clean Label products will be clearly identified with our new Clean Label case label:

Learn more!

We’d love to discuss how our Clean Label products can benefit you and your customers. For more information please reach out to us at learnmore@whycleanlabel.com.